We found that the competitors attempted to influence behavior in 3 primary ways: by displaying tangible monetary savings, social comparison (i.e. comparing the usage to neighbors) and appealing to their eco-consciousness (this works best with users that are already eco-conscious).
We also learned from these competitors that using some historical design conventions increases comprehensibility across a diverse group of users. For example, Nest's UI resembles an old-fashioned radio dial thermostat– something most users are already familiar with and can instantly recognize how to interact with.
Using the Crazy 8's design sprint method, our three-person branding team came up with as many logo ideas as we could in an hour. Dot voting on our preferred fonts and logo ideas, we narrowed down our ideas within our brand adjectives. We then presented our best ideas to the rest of the design team and the client, and then iterated to find our final logo and wordmark.
Iterating on a hexagonal house diagram, I created a minimal geometric logo that resembles solar panels branching out into a house, and the suggestion of an "e" for Empower. We chose the font Comfortaa in lowercase for our wordmark because it gave the logo a clean, powerful, and modern look.
In order to create a effective Minimum Viable Product for our client, we added a few constraints to reduce the scope:
Usability testing at this stage revealed a few key details about our design: