To create a social media app in augmented reality, we needed to understand how social media platforms work and how they could best be translated into augmented reality. Because AR is inherently location-based, since it depends on the existing environment to function, posts wouldn't appear in a feed like other social media apps, but would rather be tagged to physical locations in space. Users could then interact with these posts by walking up to them.
Our team used the Hooked Model
to brainstorm ideal habit loops to engage return users. Similar to other social media apps, Taggr would draw users by providing a series of rewards such as a feeling of belonging, social validation (likes), and variable rewards to keep users coming back. Learning from other apps, we found that the major triggers for social media are notifications, boredom, and missing a feeling of belonging.